Drive up ROI and consumer trust with RCS, branded email, and branded calling

The article discusses the importance of branded communications in driving consumer trust and ROI. It highlights Rich Communication Services (RCS), an improved protocol for text messaging that provides features like high-quality media, verified sender ID badge, and call-to-action buttons. RCS helps businesses build customer trust and brand recognition. The article also mentions branded calling, which displays the business name on caller ID to increase pick-up rates, and branded email with BIMI logo attachments for increased visibility and trust. These branded communications can lead to more targeted, personalized interactions that foster customer loyalty and improve overall communication experiences.