Twilio recently hosted a webinar on preparing for the 2024 Cyber Week, focusing on maximizing campaign success, effective personalization, and navigating increased competition during this period. Key takeaways include closely monitoring deliverability, understanding customer preferences for communication channels, leveraging automation to handle increased inquiries, tracking engagement metrics post-Cyber Week, setting up proper authentication protocols for compliance, and creating a content calendar for consistent messaging across channels leading up to Cyber Week. Twilio is the ideal partner for high-volume, compliant communication success on a global scale.