AI played a significant role at Enterprise Connect, with 88% of businesses using some form of AI in their organization, according to the 2023 Segment Growth Report. However, not all vendors were able to demonstrate the value of their AI features and solutions, highlighting the need for businesses to prove the value of these features and tie them back to real business ROI. Businesses that adopt AI are already seeing substantial impacts, including improved customer satisfaction scores, better data-driven decision making, and improved market segmentation and targeting. To get the most out of AI, businesses must start with a clear understanding of their use case or process they're looking to influence, then look to the data, AI algorithms, and platform that best suit that need. Access to high-quality data plays a central role in ensuring success with 71% of survey respondents saying their AI could be more useful with access to higher-quality data. Connected customer experiences start with connected teams, but unifying internal communications tools and contact center may not necessarily lead to improved consumer experiences. Providing seamless omnichannel interactions requires insights, and businesses must extract insights from conversations on an individual basis and connect those back to a customer's identity. The combination of deep real-time data, thoughtfully applied AI, and a cohesive omnichannel interaction is key to winning customer loyalty.