Bulk SMS Marketing: What It Is and How to Get Started

Bulk SMS marketing involves sending mass communications via text message to a database of consenting contacts, providing a channel for customers to opt-in to receive messages. With 58% of consumers preferring texting as a way for businesses to reach them quickly, bulk SMS marketing offers several benefits, including cost-savings, efficiency, engagement, and reach. To get started, it's essential to obtain permission from recipients, segment your list, keep messages concise, provide an opt-out option, use short codes, and send at the right time. Bulk SMS providers like Twilio offer trusted cloud-based communications, flexible pricing, advanced software features, and simple integrations via programmable APIs. With proper execution, bulk SMS marketing can drive conversions, achieve a high open rate of 99%, and reach millions of recipients worldwide.