Bridging the gap with A2P 10DLC

Twilio, a company with a focus on making it easy for developers to sign up, buy a phone number, and send their first message in a matter of minutes, is pioneering a global initiative to help one billion people get the Covid-19 vaccine using SMS. The current 10-digit long codes (10DLC) used for consumer messaging have limitations when used for business messaging, leading to issues with identity and throughput. To address this, Twilio is working with the ecosystem to finalize a transition to A2P 10DLC, which will provide businesses with verification and throughput they need to reliably reach their consumers at scale. This upgrade brings benefits such as verified ecosystems, local recognizable numbers, increased throughput, and improved deliverability rates. The company is working closely with carrier partners to ensure a smooth transition for developers and businesses, including simplifying registration processes and providing support for non-US customers and special use cases.