Video Analytics Series Part 1: Rebuffering

Mux, a video analytics company, has recently examined the most important metrics such as rebuffering percentage, time to first frame, and video upscaling. The company found that measuring the impact of Quality of Experience (QoE) metrics is complex due to various factors like user device, viewer cohorts, or the length and popularity of the video. Mux plans to publish a series of blog posts analyzing QoE metrics in detail, starting with rebuffering. The company found that users are more tolerant of rebuffering when it comes to shorter videos compared to longer ones. Furthermore, popular content seems to have a stickiness factor where viewers continue watching despite poor experience. Mux has built two products focusing on delivering beautiful video optimized through data.