TMG improves startup time by over 35% with Mux Data

Telegraaf Media Groep N.V. (TMG), one of the largest media companies in the Netherlands, sought to improve its video operations by finding a solution that could provide service performance metrics and alerts with immediate identification of issue root causes. After implementing Mux Data, TMG discovered that their Startup Score was the lowest among experience scores, indicating slow startup times. Through further investigation using Mux's filtering options, they found that Android views with pre-roll ads were experiencing issues. By comparing startup times on two different properties and conducting an A/B test, they confirmed one ad provider generated longer startup times on Android devices. The team swiftly made adjustments to improve startup times by over 35%. Going forward, TMG will continue measuring performance, discovering areas of improvement, prioritizing focus, and optimizing their platform to provide the best experience for viewers while keeping customers at the heart of everything they do.