/plushcap/analysis/mux/mux-building-analytics-at-mux

Building Analytics at Mux

What's this blog post about?

Mux has been focusing on building an analytics function to power online video for developers. The company started with a small team consisting of a data engineer, an analytics engineer, and a data architect. As the company grew, it was necessary to build out an analytics function that could facilitate decision making and optimization. To do this, Mux hired specialized experts in marketing analytics and product analytics. They also invested in hiring a dedicated business recruiter who helped them build a pipeline of candidates. The company is now working on building a data-driven culture by making data a habit, injecting data into processes and playbooks, pushing data instead of waiting for requests, and overcommunicating with their users.

Company
Mux

Date published
Feb. 18, 2022

Author(s)
James Isbell

Word count
1851

Language
English

Hacker News points
None found.


By Matt Makai. 2021-2024.