Build live shopping experiences with Mux and Impekable

The future of e-commerce is leaning towards live video shopping due to the see-now-want-now consumer mentality. Real-Time Video, launched by Mux earlier this year, can help build a live shopping experience. Impekable, an award-winning digital product studio, has successfully incorporated live shopping into their work with Thailand's largest retailer, Central Department Store. Conversion rates for live commerce are up to 10 times higher than conventional e-commerce, and by 2024, e-commerce revenue in the US from live online shopping is expected to triple, reaching $35 billion. Mux has created a simple live shopping experience using their Real-Time Video product and Stripe payment processing platform. This includes features such as human interaction, shoppable links, and real-time chat. The technical implementation involves creating a presenter view that allows users to create a viewable live stream by using Mux Spaces to broadcast camera-enabled web browsers. Viewers navigate to a link containing the Mux Space created by the presenter to tune in to the live stream and participate in a group chat.