Setting the Right Contexts With LaunchDarkly

LaunchDarkly has introduced "contexts" as a new feature that enhances targeting capabilities by providing more granular control over application experiences. Contexts replace the existing user-based targeting, allowing teams to define audiences based on various factors such as location and device type. This enables developers to create targeted experiences for their users, improving engagement and satisfaction. The use of multi-contexts allows for even greater flexibility in defining audience segments, making it easier to manage migrations or roll out new features to specific targets. Additionally, contexts can be used to support freemium models and other similar programs, providing a more efficient way to deliver customized experiences without the need for separate applications.