How Atlassian Uses Feature Management to Continuously Deliver

Atlassian, a leading software company known for its collaboration platforms such as Jira Software and Trello, has adopted feature management practices to improve team performance and customer satisfaction. The company uses LaunchDarkly, a feature flagging and management platform, to separate code deployments from feature releases, allowing teams to ship code at any time with features hidden until they're ready. This approach enables more efficient collaboration between engineering, design, and product management teams, as well as continuous delivery of value to customers. The integration of LaunchDarkly with Jira Software has further streamlined the development process by providing operations teams with better control over feature flags and reducing context switching.