Feature Flags and Product Analytics for Better Experimentation and Testing

Feature flags and product analytics are powerful tools that can be combined for better experimentation and testing in software development. By using feature flags, developers can test new features with real subsets of users in a production environment while incorporating product analytics provides instant read on whether the new features are working as intended. This combination allows teams to run tests faster, quickly spot trends and anomalies, run robust experiments, and test web against mobile experiences. Different teams such as product, engineering, and marketing can benefit from using feature flags and product analytics together. Now is an ideal time for companies to implement this strategy due to increased software production costs and the need to do more with less resources.