LaunchDarkly is a platform that helps companies measure the impact of their software features and optimize them for better business outcomes. It enables teams to run experiments on every release, ensuring positive impacts on businesses. The platform offers increased power and flexibility in metric setup, statistical methodologies for running rigorous experiments, and visualization tools to understand experiment results faster. Additionally, LaunchDarkly's AI-powered experiment builder assists in optimizing experiment designs. By integrating experimentation into the feature release workflow, companies can deliver winning product experiences and drive progress against key business initiatives.