DevOps + Feature Flags + Microsoft Build = Magic!

The author's company, a San Francisco startup making a continuous delivery platform, was approached by Microsoft Visual Studio Team Services to be a DevOps partner and present at their DevOps Keynote. Despite initial skepticism, the author embraced this opportunity as it allowed them to reach new audiences. Participating in Microsoft Build proved beneficial for the company as they were able to connect with current customers and prospects from various regions, leading to a motivated pipeline of potential clients planning pilots and proofs of concept. The event also provided an opportunity for the team to engage directly with customers and gain valuable feedback on their product. Furthermore, the author was impressed by Microsoft's new approach as a platform for all developers, rather than just .NET users, and its commitment to building a substantial partner ecosystem. Overall, the author would highly recommend participating in Build for its access to global software customers and the amplifying platform of Microsoft for showcasing their product.