Use your words: the importance of clear writing in product development

Clear writing plays an essential role in product development, as it helps create a user-friendly experience and ensures effective communication between users and the product. Engineers at startups often need to assume the role of copywriters when developing new features. Establishing a consistent tone of voice early on is crucial for maintaining a recognizable product identity across multiple platforms. Good writing should be concise, friendly, and easily understandable by non-native English speakers or users with reading difficulties. Avoiding jargon and keeping sentences short can enhance the user experience. Additionally, incorporating a conversational tone of voice can make using the product more enjoyable.