What does it mean to build a self-service analytics infrastructure?

Human Interest's data team has successfully implemented self-service analytics products to empower stakeholders across the company to make smarter, data-driven decisions. By leveraging Hex for their day-to-day work, they have created a process that allows more technical users to asynchronously augment the abilities of less technical users. The success of self-service analytics relies on making data products easy to find and fitting the mental models for search that people have. Simplicity is key in ensuring general users can autonomously use the self-service app, with documentation and consistent naming conventions playing important roles. Hex has been a core part of their infrastructure powering self-service analytics, allowing stakeholders to access and leverage data independently without interfacing with the data organization. The adoption of self-service can empower both stakeholders and analysts, enabling them to spend more time working together and focusing on answering the most important questions.