Daniel Sternberg: How data drives craft at Notion

Daniel Sternberg, leading data and AI teams at Notion which recently surpassed 100 million users, shared his philosophies on data team strategy during the first Friends of Data event. He discussed perspectives on data team structure and ROI, balancing data-based decisions with craft-based ones, and one of his most influential books. Sternberg emphasized that while data is important in decision making, it should not be solely relied upon, especially in a SaaS subscription business like Notion. He also touched on the use of AI in their work, noting its potential to accelerate tasks for those with basic data skills but acknowledging that it cannot replace human expertise and judgment entirely.