Growing up in Communist Romania, the author experienced a society where government surveillance was pervasive, influencing their lifelong concern about privacy. This concern is relevant today as digital footprints and data brokers reveal personal information without consent. Although advancements in computational power now allow rapid data analytics, many companies lack the necessary privacy safeguards, often leaving user data inadequately protected and accessible to too many individuals. Gretel.ai, inspired by the author's past and the need for privacy, offers a solution by enabling companies to access customer data without compromising individual privacy, demonstrating that privacy and innovation can coexist.