Solve B2C Attribution Challenges With Fivetran and Braze

B2C attribution can be challenging due to complex consumer interactions across multiple devices and channels. Fivetran connectors simplify this process by combining transactional, behavioral, and campaign data. Braze is a customer engagement platform that delivers personalized messaging across various channels in real-time, offering valuable data for attribution models. By integrating Braze with Fivetran connectors for advertising services like Google Ads and payment platforms such as Square, Stripe, and Recurly, businesses can create an end-to-end view of the B2C funnel. This comprehensive data allows companies to develop accurate attribution models and optimize ad spend across channels, ultimately improving customer engagement and conversions in the rapidly growing ecommerce landscape.