Perform rapid analysis of your app platform data

Fivetran has introduced a new App Reporting data model that simplifies the process of integrating Apple App Store and Google Play data into a unified schema for seamless reporting. This feature is particularly useful for app platform source data, which often requires extensive knowledge about the data before transformation across sources. The App Reporting data models allow aggregation and modeling of data using Fivetran's pre-built connectors for Google Play and Apple App Store. Users can standardize schemas from various app platform connectors and create reporting models for all activity aggregated daily and by app along dimensions such as country, OS version, app version, traffic source, and device. Additionally, the data model includes a data dictionary and model lineage graph for customer references. Fivetran Transformations for dbt Core can be leveraged to centralize end-to-end managed ELT pipelines into one platform. Integrated scheduling ensures that app reporting data models only run upon completion of connector syncs, ensuring accurate generation with the most up-to-date data.