According to Gartner, 58% of marketing leaders are not satisfied with their company's marketing data and analytics due to the lack of a modern data stack. Modern marketing organizations use numerous platforms, apps, and suites that need to be combined for a full view of customers and holistic insights. A modern data stack enables marketers to effectively manage multiple data sources, discover key performance indicators (KPIs), and examine barriers to proper data analysis. By automating the process, human error can be minimized, and marketing teams can make more informed decisions for future campaigns.