How to Maximise the Value of Your Salesforce Data

Salesforce is a cloud-based CRM tool that helps businesses manage customer relationships. Fivetran can assist users in getting the most out of Salesforce by analyzing all data, combining it with other sources, and increasing reliability and ease of use. By replicating Salesforce data into a SQL-enabled environment, users can transform and display the data to gain insights into their CRM operations. Combining Salesforce data with information from other sources such as support desk software or event tracking apps provides a comprehensive view of customer interactions. Fivetran's connectors simplify this process by automating data integration and offering features like control over synced tables, column hashing for sensitive data, and comprehensive logging. This allows data scientists and analysts to focus on generating insights rather than wrangling data.