Fivetran vs. Supermetrics

Fivetran and Supermetrics are two marketing data integration tools with different features and pricing models. While both offer a 14-day free trial, their license model differs; Supermetrics starts at $39/month and increases based on the number of connectors, accounts, and users, while Fivetran uses consumption-based pricing with tiered options for Starter, Standard Select, Standard, and Enterprise. Supermetrics is built for Excel and focuses on downloading and uploading CSV files from marketing channels, whereas Fivetran is designed for data warehouses and automates the process of ingesting data into cloud data warehouses. Fivetran has more connectors (180+) compared to Supermetrics' 65, and supports a wider range of data warehouses. Additionally, Fivetran provides pre-built query-ready schemas and flexible data sync times, while Supermetrics requires manual table-by-table loads. Both tools offer varying levels of support and documentation, with Fivetran offering more comprehensive resources and customer assistance. Ultimately, the choice between Fivetran and Supermetrics depends on a company's specific needs and priorities in marketing data integration.