The Fivetran Platform Connector provides users with visibility into their account usage, offering valuable log insights for large enterprises managing numerous users and pipelines. This free connector does not count towards monthly active rows (MAR). Users can monitor instance performance, identify optimizations, control data integration costs, and introduce new efficiencies using the information provided by the Platform Connector. Fivetran uses its own Platform Connector to automate monitoring of its demo account, which is shared with technical and sales teams for running product demos. The company has set up guidelines and policies for maintaining a clean Fivetran account, including regular cleanup of the environment using automated scripts.