Fivetran named leader in Snowflake’s Marketing Data Stack report

For the second consecutive year, Snowflake has recognized Fivetran as a leader in Data Integration & Modeling in its Modern Marketing Data Stack report. The report highlights that marketers are leveraging modern, cloud-native tools like Fivetran and Snowflake to uplevel their marketing analytics. By combining with the Snowflake Data Cloud, users can make the most of their marketing data, tackling large-scale projects such as creating a Customer 360. The report emphasizes the importance of a modern marketing data stack in today's world, where businesses need a single source of truth to derive needle-moving insights from customer, campaign, web, and social media data. Fivetran and Snowflake have proven their effectiveness by powering marketing analytics for leading enterprises such as Beachbody and even Snowflake itself.