Introducing the Fivetran dbt Package for Marketo

The Fivetran dbt package for Marketo provides aggregated tables that enrich Marketo objects with email metrics, such as opens, clicks, and unsubscribes. It also tracks slowly changing dimensions for leads to create a historical record of daily changes for better lead tracking over time. This allows users to easily optimize future Marketo programs and campaigns for better lead generation. The package helps navigate the complexities of Marketo's API by determining which API to use and when, as well as automatically pulling updates in a self-configured schedule. To get started with dbt and Marketo, simply obtain the dbt Package for Marketo.