5 Ways to Understand the Voice of the Customer with Voice Technology

The Voice of the Customer (VOC) refers to the collective opinions and feedback from customers about a business or its products/services. Voice technology has emerged as an efficient method for businesses to capture this feedback, offering more natural and cost-effective alternatives to traditional surveys and focus groups. This technology is already being utilized in customer service, call center operations, market research, and product development. By understanding the VOC, businesses can identify areas of improvement and enhance their offerings based on customer preferences.