How PTC Is Transforming eCommerce with Generative AI, DataStax Astra DB, and Vector Search

PTC Computer's vision was to transform their eCommerce platform with an AI-powered search and conversational AI Assistant. They partnered with DataStax to build a seamless omnichannel experience, utilizing Astra Streaming's real-time data pipelines for retrieval of valuable contextual data. The AI Assistant leverages large language models (LLMs) and multi-modal models to provide natural language queries, voice in local languages, and image interaction capabilities. It also employs a well-established architecture pattern named retrieval-augmented generation (RAG). Astra DB's vector search provides hybrid search capabilities, minimizing hallucinations with higher relevance and faster response times for PTC. The AI Assistant collects data to provide personalized experiences and improve efficiency by automating processes.