The Ghosts of Customers Past, Present, and Future

Charles Dickens' A Christmas Carol explores themes of transformation and second chances, which are relevant to today's technology landscape. The story follows Ebenezer Scrooge as he is visited by spirits who show him his past, present, and future, ultimately leading to a change in his character. In the world of technology, companies must navigate legacy technical debt while adapting to an increasingly evolving consumer base. This blog takes a look back at how consumer behavior has changed over time, from the mid-to-late 90s with limited internet usage and cautious e-commerce approaches to today's highly mobile and data-driven world. The future holds even more significant changes as emerging technologies converge, such as AI, IoT, AR/VR, and blockchain. These advancements will require businesses to modernize their legacy systems and embrace a data-centric approach in order to thrive in the rapidly evolving marketplace.