Five Freedoms of Enterprise Data

The rapid growth of cloud technology has led to new expectations for customization, personalization, intelligence, speed, and agility in both B2B and consumer contexts. However, many enterprises are making critical errors when deciding on the data layer that underpins their cloud applications. Both assuming that a cloud application can rely on databases of yesteryear or that a new cloud message will solve complex database requirements will lead to failure. The cloud requires new approaches to data. Additionally, consumer regulations like GDPR and the rise of tech titans as cloud giants pose further challenges for enterprises. DataStax proposes the Five Freedoms of Enterprise Data as guiding principles to help navigate these difficult decisions: freedom from vendor lock-in, freedom to choose the right technology, freedom to innovate, freedom to scale, and freedom to protect data privacy. These freedoms are critical to maintaining healthy competition, accelerating cloud benefits, and protecting consumer interests.