Welcoming Ninetailed to Contentful: Composable content with AI-driven personalization

The recent acquisition of Ninetailed by Contentful has integrated the power of structured content personalization and experimentation into the Contentful Composable Content Platform, giving marketers a powerful tool to authentically engage their audiences. This move combines an API-first architecture, generative AI, and lightning-fast delivery, enabling brands to provide personalized digital experiences across channels, drive higher ROI from existing investments in content and data, and better 1:1 engagement with customers. The combined platform empowers marketers to create, manage, and optimize digital experiences without creating new workflows, simplifying the onboarding and ongoing management of personalization into digital experiences. It also addresses a major pain point by allowing brands to tap into their own customer data, unlocking additional revenue by creating personalized experiences at scale.