The media industry is highly profitable, with the US market alone valued at $660 billion. However, the pandemic has accelerated existing trends such as streaming subscriptions while halting others like box office sales. To stay competitive, companies must pivot their business models and build agile environments that allow for testing new ideas and adapting to changing customer demands. Netflix is a prime example of a company that has successfully navigated these challenges by fostering a culture of experimentation and investing in infrastructure designed to support scalable services. One key aspect of this infrastructure is the Device Management Platform, which enables seamless device management at scale and supports an increasing number of devices. As the media industry continues to grow, companies should consider building scalable infrastructure that can accommodate future growth and adapt to changing customer demands.