The Teams Dashboard: Behind the Scenes

In 2010, Cloudflare was introduced as a security and performance solution that aimed to make tools of the biggest service providers available to anyone online. The company launched Cloudflare for Teams in January 2020 with the vision of building a secure and powerful Zero Trust solution that is easy to use. However, rapid feature shipping led to an unintentional "Feature Shop" dilemma where Product and Design only thought about what they were building without considering why. This resulted in siloed functionality and fractured experiences. To address this issue, the design team became hyper-obsessed with asking why, leading them to challenge each feature hypothesis and research the problem alongside users it may impact. By focusing on the problem space first, Product and Design then partnered on the solution itself. This approach led to a redesigned onboarding experience for Cloudflare for Teams that prioritized user success and time-to-value. Moving forward, the company will continue to expand on its Quick Start guide, add more robust starter packs, enhance continuous learning opportunities, incorporate intelligent recommendations based on users' environments, and apply these underlying concepts to other areas of the UI.