SEO and your website

In an interview with SEO.com's Vice President of Technology, Derek Perkins, he shares his top three tips for improving website SEO: use WordPress and WordPress SEO, focus on great content, and find good website hosting that can scale to meet traffic demands. He also debunks misperceptions about SEO, such as the need to write specifically for search engines or having unnaturally high keyword density. Perkins suggests resources like SEO forums and SEOmoz for site owners looking to better their SEO rank. The most important thing site owners can do is set specific targets for content and avoid common mistakes like incorrect page titles or malformed HTML structure. In the last five years, SEO has shifted from link building to strategic, content-driven approaches due to changes in search engine algorithms. Google remains the front runner in the search space, with Bing gaining some ground but still playing second fiddle.