Need to keep analytics data in the EU? Cloudflare Zaraz can offer a solution

The Austrian Data Protection Authority has ruled that Google Analytics violates the EU General Data Protection Regulation (GDPR) due to potential data transfers to the US. This decision is causing concern among EU companies using Google Analytics and network engineers, as it may set a precedent for more sweeping actions from data regulators. The issue arises from the transfer of personal data to the US without proper handling, which could attract the attention of other European regulators. Cloudflare's Zaraz offers a solution by managing third-party tools and creating an extra layer of security and control over Personal Identifiable Information (PII), Protected Health Information (PHI), or other sensitive pieces of information that are often unintentionally passed to third-party vendors.