How a Customer's Trust in Cloudflare Led to a Big Win against Bots

Bot traffic is common on public-facing web properties, with scraper bots targeting eCommerce and online portals. While some scraper bots can be beneficial, such as those used by search engines or price comparison sites, many are malicious and aim to steal pricing data for competitors' use. Bot Management providers often need to divert traffic to a dedicated data center for analysis, which may add latency and degrade user experience. Companies should look for technology partners with an expansive network that can scan traffic in real-time as it passes through any data center on their network. A challenge faced by Bot Management solutions is the high number of false positives, leading to legitimate customers being challenged or blocked altogether. Cloudflare's Bot Management solution helped a property portal overcome these challenges and improve user experience while protecting its IP from scraper bots.