Cloudflare acquires Zaraz to enable cloud loading of third-party tools

Cloudflare has acquired Zaraz and launched a beta version of Cloudflare Zaraz, which integrates Zaraz's product into Cloudflare's systems and dashboard. This new tool allows users to manage and load third-party tools on the cloud, improving speed, privacy, and security. The acquisition aims to solve problems caused by traditional Tag Managers and Customer Data Platforms, such as third-party bloat and security risks. Zaraz can significantly boost a website's performance by optimizing how it loads third-party tools, running scripts on the cloud backend instead of in the browser. This also creates an extra layer of security and control over sensitive information passed to third-party vendors. Instacart has successfully used Zaraz to improve page speed and increase security and privacy. Cloudflare plans to expand Zaraz's feature set, collaborate with SaaS companies and vendors, and make it possible for everyone to build better, faster, and more secure products easily.