Measuring brand impact: How LoopMe uses ClickHouse to deliver better brand advertising outcomes

LoopMe is a company that uses AI-powered ad tech solutions to help brands and agencies improve the performance of their advertising campaigns. The company's adoption of ClickHouse as its database management solution has allowed it to manage large datasets more efficiently, scalably, and cost-effectively. This has enabled LoopMe to focus on building innovative ad tech solutions that provide precise insights into consumer behavior and brand campaign impact. By using AI in their ad tech products, LoopMe helps brands tailor their advertising strategies to resonate with different audiences, leading to greater brand awareness and measurable results. The move to ClickHouse Cloud has further optimized data handling processes for LoopMe, allowing them to run a leaner, more cost-effective operation while maintaining high levels of performance and efficiency.