How To Exorcise Spooky In-App UX From Your App

Halloween is an opportunity to discuss "spooky" in-app experiences and how they can be exorcised. Three types of UX monsters are identified: zombies, ghosts, and goblins. Zombies persistently appear even after being dismissed, often due to poor recurrence settings. Ghosts emerge unpredictably because they're not anchored correctly within the app. Goblins cause chaos by not showing up when expected or disrupting the app's layout. To improve in-app experiences, users should have choices and control over their journey, while minimizing overwhelming guidance. Using features like Chameleon can help transform hauntingly bad experiences into wickedly wonderful ones.