5 Types of Product Marketing Videos to Start Creating

A product marketing video showcases your SaaS solution or digital product in action using audiovisual content. These videos can be used as touchpoints throughout the customer journey to improve customer retention and engagement. Different types of product marketing videos include product introductions, new feature announcements, "how-to" guides, company culture showcases, and customer stories. To create effective product marketing videos, decide what you want to highlight, develop your concept, determine the style of video, write the script, start producing, and promote the video. These videos can be integrated into various stages of the customer journey to improve brand awareness, push transactions, and build loyalty and trust. The future of product marketing videos includes creating accessible content for mobile users, incorporating closed captioning or subtitles, and leveraging influencer collaborations and user-generated content.