Product Adoption Platforms: What You Need to Know About the Buying Process

The text discusses how to prepare for a discovery call when considering purchasing a Product Adoption Platform (PAP). It emphasizes the importance of being clear about your needs and wants, understanding the issue you're trying to solve, knowing why it's important, identifying use cases, defining what success looks like, checking if the product has all the features needed, reviewing customer reviews, and understanding operational processes. The text also provides guidelines on how to run an effective trial, including setting expectations and priorities upfront, involving other teams if necessary, creating a testing framework and criteria, evaluating technical support, and wrapping it all up with a comparative analysis of different products.