10 Essential Product Adoption Metrics to Track

The article discusses how to calculate and improve product adoption rate, which is crucial for increasing customer loyalty and boosting recurring revenue. It highlights 10 key product adoption metrics that teams should monitor, including activation rate, time-to-value (TTV), engagement score, feature adoption rate, active users, average session duration, product usage frequency, customer satisfaction score, customer lifetime value, and customer retention rate. The article also provides five actionable tips to increase product adoption, such as designing a flawless onboarding experience, creating in-app guidance and interactions, engaging users via emails and in-app messages, targeting specific user personas for feature adoption, and tracking, analyzing, and optimizing UX.