Your Guide to Operational Analytics: The Modern Way to Work With Your Data

Operational Analytics (OA) is an approach that uses data to drive business operations by syncing data directly from a data warehouse into the frontline tools teams rely on daily. This allows for better automation, understanding between cross-functional teams, and effective workflows. OA can be implemented using a modern data stack consisting of four sections: data integration, data storage, data modeling, and data activation. By investing in OA, companies can achieve trustworthy data insights from one central hub, create consistent pictures for everyone in every tool, reach customers at any scale at the right time, bridge the gap between data and ops teams, drive product-led growth (PLG) at scale, and make all functions within the company data-driven. Specific benefits of OA include improved strategic capabilities for data teams, better segmentation and personalization for marketing teams, enhanced collaboration and prioritization for customer success teams, and access to high-quality behavioral data for sales teams.