How to Effectively Gather User Feedback and Apply It to Product Development

User feedback is crucial for B2B SaaS companies to create products that meet users' needs and improve their experiences. To effectively collect user feedback, it is essential to talk to the right people and engage in meaningful conversations. There are various channels of feedback such as product analytics, social media listening, email surveys, microsurveys, exploratory interviews, prototype testing, and usability testing. Once collected, user feedback should be categorized, patterns identified, insights applied, and a continuous feedback loop maintained to improve the product continually.