Playbook 4: How to Jump from Product Marketing to Product Management

Erin Retka, a product manager with experience in both marketing and management roles at companies like Formstack, Pushpay, and Keap, shares her insights on transitioning from product marketing to product management. Key strategies include shifting focus from storytelling to problem-solving, leveraging communication skills for effective messaging, starting small with hands-on tasks like release notes, fostering collaboration between roles, and adapting the role to individual strengths. By understanding the complementary nature of these disciplines, professionals can successfully navigate the journey between marketing and product management.