Marketo vs Braze: Which Marketing Automation Platform is Right for Your Business?

Marketo and Braze are two popular marketing automation platforms in the B2B space. Marketo is known for its comprehensive lead management and email marketing capabilities, while Braze focuses on multichannel marketing and real-time personalization. Key differences include primary focus (B2B lead management vs. multi-channel engagement), industry and company size (enterprise B2B vs. B2C or mobile-first companies), technical resources required, budget considerations, integration needs, and scalability. Marketo excels in B2B scenarios, lead scoring, and sales process integration, while Braze shines in real-time personalization, mobile engagement, and multi-channel campaign orchestration. The best choice depends on specific needs, resources, and goals.