GPT columns are a new tool in Census that allows users to enrich and enhance their datasets using artificial intelligence capabilities, specifically powered by Open AI's LLM (Large Language Model). This tool enables data teams to simplify complex tasks, automate away manual work, and bring confidence to syncing with clean, structured data. With GPT columns, users can categorize data, define company types, prioritize tickets, segment leads, extract and enrich data without cost, and summarize complex insights without lengthy analysis processes. The tool also automates data cleaning painlessly, allowing users to focus on big, strategic data projects. GPT columns are free to use until 2025 and can be connected to Open AI's LLM with a custom API key.