Your guide to SMS marketing

In the mid-2020s, almost every adult in the US owns a smartphone, making texting a powerful marketing tool for businesses. With open rates of 98% and response rates up to 8 times better than email, SMS marketing is an effective way to personalize customer experiences and improve connections. Common uses include appointment reminders, targeted promotions, personalized offers, delivery or order updates, and customer support. The benefits of SMS marketing include higher conversion rates, cost-effective lead generation, increased customer engagement, and preference over other communication methods. Companies can use SMS campaigns for customer loyalty and retention, two-factor authentication, appointment reminders, two-way conversations, promotions and sales, customer support, and fundraising. To maintain compliance and improve engagement with the audience, businesses should know what their audience wants, register the correct use case, use the right messaging channel, get opt-ins before sending texts, make opting out easy, be polite, and remember their overall marketing strategy.