Webinar wrap-up: 2022 State of Business Messaging

The webinar on business text messaging in 2022 highlighted the effectiveness of this channel for engaging with customers. It discussed key industry updates, changes in fees, and strategies to deliver better customer experiences. Businesses are increasingly using text messaging as a preferred mode of communication due to its high open rate and ability to optimize customer experience. The webinar also covered the four cornerstones of message deliverability: consumer consent, explicit disclosure, clear identification, and opt-out instructions. Furthermore, it explained the three business messaging options - short codes, toll-free numbers, and local numbers (10DLC) - and their unique benefits. Lastly, the webinar featured a conversation with Qeepsake's Chief Operating Officer, Duncan Street, who shared insights on how Bandwidth's partnership has benefited his company and trends in the messaging ecosystem.