Black Friday SMS Marketing Checklist for 2023

The text discusses planning an effective SMS marketing campaign during the Black Friday/Cyber Monday (BFCM) period, which is crucial for retail and ecommerce businesses as it's a busy time for text traffic. Key points include having a solid promotional plan across all channels, ensuring clean lists of opted-in recipients, key dates to consider for SMS marketing campaigns, peak sending times, scheduling messages outside of these times, being mindful of account limits, verifying toll-free numbers and properly registering 10DLC traffic. The text also provides guidance on message deliverability by message type and mentions resources available for Bandwidth customers.